Your TV shows are overpriced. Films, too – the whole shebang. Your music is more reasonable (when it’s not cheaper on Amazon). To help you understand why, here is what I want to do with my TV shows and films:
- Watch them on my computer (or my tablet when traveling elsewhere).
- Be able to lend them to a friend.
- Not pay the earth for them.
iTunes, you get half of the first bullet point. I do not own an iPhone/iPad, and I don’t want either of them. You won’t allow me to watch TV shows I get from you on anything other than a computer or either of the above (and certainly not on heretic Android devices gasp). Strike one.
Next point – if I think something is God’s gift to television, I cannot share it with a friend. No, not in your sickening desperate social-media free-advertising way, but in a physical here-watch-this-it’s-awesome kind of way. Lend someone a TV series and they may buy the follow ups. Don’t lend someone a TV series and, unless it’s Game of Thrones, they’ll probably never watch it. Strike two.
Three. I earn a good salary. I work hard for it, I trained for a long time to get it, and I appreciate it. That doesn’t mean I want to burn money. Explain to me why I would buy, say, the first couple of seasons of Suits off iTunes (which in SD quality would cost me £27.98) when I can (and did) buy the first two seasons in boxed-set form for £15.49, delivered. Over £10 cheaper, for the same product with more flexibility – I can lend it to someone. I can sell it on, if I chose to (which I won’t, because it’s excellent). I can rip it to my hard drive and watch it on my phone, or my tablet, or whatever the hell else I want to watch it on. Oh, and when I die (and DVD is still the favoured format for video), my children can inherit it.* Who would I pay an extra £10 to not have that?
Now, I know proponents of iTunes will say helpful things about immediate access or cloud downloads or how much they love their iPhone, but is it really worth the restricted usage and additional cost? Not for me. I am a very long way from a technophobe but if something works better without technowizardry then I’ll stick to that. Take the DRM off and I’m sold, I really am, but as is? Thanks, but no thank you.
Faithfully, because I know not the individual addressee,
PS – I also don’t like the now not-so-new iTunes that makes finding songs you like and looking through them SO MUCH HARDER.
*Probably more pertinent to music collections, but hey.